Since social media has become the biggest relying source of business owners, your online reputation can make or break your business’s standing in front of your clients.
If your brand has an online presence, you cannot avoid your brand’s reputation. Today, ORM as in Online Reputation Management has become a real thing and it just doesn’t apply to multinational businesses. Everyone and anyone who has an online presence need to make sure that its online reputation is exactly what it wants it to be.
But, the problem is, how do you know about your online reputation? If someone has published a negative article about your brand or has made a negative comment about your services, how do you monitor it?
Since online reputation management is something every brand needs to worry about, there are a few tools that you can efficiently use in this regard. If you plan on hiring an agency for this matter, then you should know that online reputations management in Dubai costs a lot, so we suggest you make use of these tools and save your money for something else.
The first tool we would like to suggest you is Reputology. We all know that online shopping is basically based on customer reviews. So why not track your reviews with the help of efficient software?
Reputology is there to help local businesses monitor their online reviews. Apart from Google and Facebook, Reputology also monitors reviews on industry-relevant site and can definitely help you stay ahead of your competitors.
Next, we have on the list is Awario. This software will help you monitor what people are saying about your business on each and every platform there is.
Awario makes reputation management easy because it happens to be a social media listening tool. This is an application that you can easily download on your smartphone. It will track your mentions on major social media platforms and let you respond to them in real time. It is among the best reputation management tools that you will on the internet today.
- GoFish Digital Complaint Search
This is a software that is exclusively built to monitor all the negative reviews regarding your business.
This is a very handy way to monitor your brand’s health. GoFish Digital Complaint Search is capable of searching through 40-review aggregators to check if there have been any complaints regarding your business. On these search results, you will be able to see which reviews are the most popular and you will also come to know regarding your brand’s ratings.
If you are looking for a tool that allows you to perform in-depth data review analysis, then you should check out Brandwatch.
It is a powerful analytical social listening tool. With Enterprise-level features like image recognition, trending topics and API access, it is also one of the costlier ones. The best part about this software is that it lets you analyze the demographics of the people talking about your brand that includes their gender, occupation, location and interests. As a result, it can help you work on managing your reputation according to your audience effectively.
Since there are so many online reviews, it is hard to keep track of them but with the help of ReviewTracker, you can do it easily.
ReviewTracker is capable of tracking your online review on more than 100 sites. You can also set up alerts to get notified whenever there is an important review that you should know about. This software really helps you monitor your online reputation efficiently.
So, these were a few tools that you can use for your reputation management. If you have any suggestions in this regard, we would appreciate if you leave us with your feedback in the comments below.
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